Privacy Policy

Welcome to our website. We value your privacy and are dedicated to protecting your personal data. This privacy policy outlines how we collect, use, store, and protect your personal data, and your rights concerning this data. We do not share your data with third parties for marketing or promotional purposes.


1. Data Sharing and Disclosure

We may share your data with third parties only in the following circumstances:

  • We may share your personal data with identity resolution and data enrichment partners (including AudienceLab) who assist us in identifying website visitors and their contact information for marketing purposes. We may also share your data with third-party service providers who perform functions on our behalf, such as IT service providers, data storage providers, marketing platforms, and telecom service providers. We do not sell your personal data for monetary consideration; however, our use of identity resolution and cross-context behavioral advertising technology may qualify as "sharing" or "selling" of personal information under certain state privacy laws.
  • Service Providers: With third-party service providers who perform functions on our behalf, such as IT service providers, data storage providers, and telecom service providers
  • Legal Obligations: When required by law or to respond to legal processes.
  • Protection: To protect our rights, property, and safety, or that of our customers and others.


2. Data We Collect

We collect various types of personal data, including:

  • Identity Data: First and last name.
  • Contact Data: Email address, phone number, billing and delivery address
  • Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.
  • Usage Data: Information about how you use our website, products, and services.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.
  • When you visit our website, we and our third-party partners may collect device identifiers, IP address, browsing behavior, and hashed identifiers, and use this information, combined with data from third-party sources, to identify you and obtain your contact information (including name, email address, postal address, and phone number) for marketing purposes.


3. Methods of Data Collection

We collect personal data using various methods, primarily through forms on our website:

  • Direct Interactions: You provide your personal data when you fill out forms, create an account, subscribe to our services, request marketing materials, or give us feedback.
  • Automated Technologies: As you interact with our website, we may automatically collect technical data about your equipment, browsing actions, and patterns. We collect this data using cookies, server logs, and other similar technologies
  • Third-Party Sources: We may also receive personal information about you from third-party data providers, including identity resolution services and data brokers, which we combine with
  • Marketing and Communications: To send you marketing materials and communicate with you about our services.
  • Prospecting: To analyze your data to understand your preferences and prospects for new clients.
  • Customer Support: To respond to your inquiries and provide support.


4. Data Storage, Maintenance, and Protection

We implement appropriate security measures to protect your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. These measures include:

  • Data Encryption: Encrypting personal data to protect it from unauthorized access.
  • Access Controls: Limiting access to personal data to authorized personnel only.
  • Regular Security Assessments: Conducting regular security assessments to identify and mitigate potential vulnerabilities.


5. Your Rights You have the following rights regarding your personal data:

  • Access: You can request access to the personal data we hold about you.
  • Correction: You can request correction of any incomplete or inaccurate data we hold about you.
  • Erasure: You can request deletion of your personal data where there is no good reason for us to continue processing it.
  • Objection: You can object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation that makes you want to object to processing on this ground.
  • Restriction: You can request restriction of processing of your personal data.


6. Opt-Out Options and Mobile Information

You have the right to opt out of receiving marketing communications from us at any time by:

  • SMS: Replying "STOP" to any SMS message you receive from us. Email: Clicking the "unsubscribe" link in any email you receive from us.
  • Account Settings: Updating your preferences in your account settings on our website. 


More on mobile information usage, collection, and privacy

  • Our SMS program provides updates, notifications, and promotional messages related to our services. By subscribing to our SMS program, you consent to receive SMS messages at the phone number provided. Message frequency may vary based on your interaction with our service.
  • We do not share your mobile information with third parties or affiliates for marketing or promotional purposes. Additionally, all the categories of personal data mentioned above exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties under any circumstances.However, we may share your data with trusted service providers who assist us in operating our SMS program, provided they agree to keep your data confidential and use it solely for the purpose of providing services on our behalf.
  • You have the right to access, correct, verify, or remove your personal information at any time. To manage your information, please contact us at 919-703-3844.
  • Opt-Out Option: If you wish to opt-out of receiving SMS messages, you may do so at any time by replying "STOP" to any of our messages or by contacting us directly at 919-703-3844. Opting out will not affect your other interactions with our services.


7. Cookies, Pixels & Tracking Technologies

We use cookies, pixels, web beacons, and similar tracking technologies from us and our partners (including identity resolution providers such as AudienceLab) to collect information about your interactions with our website. These technologies may match your device or browsing activity with information from third-party data sources to identify you and enable us to send you relevant marketing communications by email, SMS, direct mail, or phone. You can control cookies through your browser settings and opt out of identity resolution as described below.


8. Your Privacy Choices and State Law Rights

If you are a resident of California, Colorado, Connecticut, Virginia, or another state with an applicable privacy law, you have the right to opt out of the sale or sharing of your personal information, including through cross-context behavioral advertising and identity resolution technologies. To exercise this right, please email us at privacy@orcablue.com or visit our opt-out page once it is available. We also honor Global Privacy Control (GPC) signals sent through your browser.


9. Changes to this Privacy Policy

We may change this Privacy Statement from time to time when necessary to reflect changes in our Services, how we use personal information, or the applicable law. If we make changes, we will revise the “Last Updated” date at the top of the statement. If we make material changes, we will provide you with notice or obtain consent regarding such changes as may be required by law. We encourage you to review the Privacy Statement whenever you access the Services or otherwise interact with us to stay informed about our privacy practices and the ways in which you can exercise choice over these practices. The practices described in this Privacy Statement are subject to applicable laws in the locations in which we operate.