Privacy Policy

Last Updated: July 30, 2026

Welcome to our website. We value your privacy and are dedicated to protecting your personal data. This Privacy Policy explains how we collect, use, store, share, and protect your personal information, and the rights and choices available to you regarding that information.


1. Data Sharing and Disclosure

We may share your data with third parties only in the following circumstances:

  • We may share your personal data with identity resolution and data enrichment partners (including AudienceLab) who assist us in identifying website visitors and their contact information for marketing purposes. We may also share your data with third-party service providers who perform functions on our behalf, such as IT service providers, data storage providers, marketing platforms, and telecom service providers. We do not sell your personal data for monetary consideration; however, our use of identity resolution and cross-context behavioral advertising technology may qualify as “sharing” or “selling” of personal information under certain state privacy laws.
  • Service Providers: We may share your personal data with third-party service providers who perform functions on our behalf, such as IT service providers, data storage providers, marketing platforms, payment processors, and telecom service providers.
  • Legal Obligations: We may disclose your personal data when required by law or in response to valid legal processes.
  • Protection: We may disclose your personal data to protect our rights, property, safety, or the rights, property, and safety of our customers or others.


2. Data We Collect

We collect various types of personal data, including:

  • Identity Data: First and last name.
  • Contact Data: Email address, phone number, billing address, and delivery address.
  • Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system, platform, and device identifiers.
  • Usage Data: Information about how you use our website, products, and services.
  • Marketing and Communications Data: Your preferences regarding marketing communications and communication preferences.
  • When you visit our website, we and our third-party partners may collect device identifiers, IP addresses, browsing behavior, and hashed identifiers. This information may be combined with data obtained from third-party sources to identify you and obtain your contact information (including your name, email address, postal address, and phone number) for marketing purposes.


3. Methods of Data Collection

We collect personal data using various methods, including:

  • Direct Interactions: You provide your personal data when you fill out forms, create an account, subscribe to our services, request marketing materials, or provide feedback.
  • Automated Technologies: As you interact with our website, we may automatically collect technical data about your equipment, browsing actions, and usage patterns through cookies, server logs, pixels, web beacons, and similar technologies.
  • Third-Party Sources: We may also receive personal information about you from third-party data providers, including identity resolution services and data brokers, which we may combine with information collected directly from you or automatically through your interactions with our website to better understand our customers, improve our services, and communicate with you about our products and services.


4. How We Use Your Information

We use your personal information for purposes including:

  • Providing and maintaining our products and services.
  • Processing transactions and fulfilling requests.
  • Improving our website, products, and services.
  • Marketing and Communications: To send you marketing materials and communicate with you about our services.
  • Prospecting: To analyze your data to better understand customer preferences and identify potential new customers.
  • Customer Support: To respond to your inquiries and provide assistance.
  • Complying with legal obligations and protecting our business interests.


5. Data Storage, Maintenance, and Protection

We implement appropriate technical and organizational security measures designed to protect your personal data from accidental loss, unauthorized access, use, alteration, or disclosure. These measures include:

  • Data Encryption: Encrypting personal data where appropriate.
  • Access Controls: Limiting access to personal data to authorized personnel only.
  • Regular Security Assessments: Conducting periodic security assessments to identify and mitigate potential vulnerabilities.


6. Your Rights

Depending on your state of residence and applicable law, you may have the following rights regarding your personal information:

  • Access: Request access to the personal data we hold about you.
  • Correction: Request correction of inaccurate or incomplete personal information.
  • Erasure: Request deletion of your personal information where applicable.
  • Objection: Object to our processing of your personal information where we rely on legitimate interests.
  • Restriction: Request that we restrict certain processing of your personal information.
  • Data Portability: Request a copy of the personal information you have provided to us in a portable and readily usable format where required by applicable law.
  • Opt Out of Sale or Sharing: Opt out of the sale or sharing of your personal information where applicable.
  • Opt Out of Targeted Advertising: Opt out of the processing of your personal information for targeted advertising where permitted by applicable law.
  • Opt Out of Profiling: Opt out of profiling used in furtherance of decisions that produce legal or similarly significant effects, where required by applicable law.
  • Non-Discrimination: We will not discriminate against you for exercising any privacy rights available under applicable law.


7. Opt-Out Options and Mobile Information

You have the right to opt out of receiving marketing communications from us at any time by:

  • SMS: Replying STOP to any SMS message you receive from us.
  • Email: Clicking the Unsubscribe link in any marketing email.
  • Account Settings: Updating your communication preferences through your account settings, where available.


More on Mobile Information Usage, Collection, and Privacy

  • Our SMS program provides updates, notifications, and promotional messages related to our services. By subscribing to our SMS program, you consent to receive SMS messages at the phone number you provide. Message frequency may vary.
  • We do not share your mobile information with third parties or affiliates for their marketing or promotional purposes. Additionally, text messaging originator opt-in data and consent are excluded from all categories of personal information shared with third parties and will not be shared under any circumstances.
  • We may share your mobile information with trusted service providers solely to support the operation of our SMS program, provided they agree to maintain the confidentiality of your information and use it only to perform services on our behalf.
  • You have the right to access, correct, verify, or remove your personal information at any time by contacting us at 919-703-3844.
  • You may opt out of receiving SMS messages at any time by replying STOP to any of our messages or by contacting us directly at 919-703-3844. Opting out of SMS communications will not affect your other interactions with our services.


8. Cookies, Pixels & Tracking Technologies

We use cookies, pixels, web beacons, and similar tracking technologies from us and our partners (including identity resolution providers such as AudienceLab) to collect information about your interactions with our website. These technologies may match your device or browsing activity with information obtained from third-party data sources to identify you and enable us to provide relevant communications by email, SMS, direct mail, or telephone. You can control cookies through your browser settings and exercise your applicable privacy rights as described below.


9. Your Privacy Choices and State Law Rights

If you are a resident of California, Colorado, Connecticut, Virginia, or another state with an applicable privacy law, you may have the right to request access to, correction of, deletion of, or portability of your personal information, as well as the right to opt out of the sale or sharing of your personal information, targeted advertising, certain profiling activities, and other processing as provided by applicable law.


To exercise these rights, please visit our Privacy Choices page at https://www.orcabluewater.com/privacy-choices or email us at privacy@orcablue.com.


Where required by law, we also honor Global Privacy Control (GPC) signals transmitted through compatible browsers.


10. Children’s Privacy

Our website and services are not directed to children under the age of 16. We do not knowingly sell or share the personal information of individuals under the age of 16. If we become aware that we have collected personal information from a child under the age of 16 without the authorization required by applicable law, we will promptly delete such information.


11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, our privacy practices, or applicable laws. When changes are made, we will revise the Last Updated date at the top of this Privacy Policy. If we make material changes, we will provide notice or obtain consent where required by applicable law.


We encourage you to review this Privacy Policy periodically whenever you use our website or otherwise interact with us so that you remain informed about our privacy practices and your available choices.



The practices described in this Privacy Policy are subject to the applicable laws in the jurisdictions where we operate.